30 days free · setup included

Commission, lead and employee ROI tracking for insurance agencies.

Upload the reports you already get, or add sales right in the app. See every producer’s pay, which lead vendors pay off, and when each new hire breaks even.

$0 today · then $199/month for the whole office · cancel any time

The Home screen of Blue Oak Insurance in October: the team is on pace to beat its policy goal, with the top producers by product line.
The Home screen of Blue Oak Insurance in October: policies and premium for the month so far, each on pace to beat its goal.
Pay Team · September
A producer’s September in Payouts: Ada Lovelace, Senior Producer, paid $2,449.39 on October 3.
Ask Vera · your AI assistant

Who’s behind pace this year?

9of 16 are behind pace

Lead vendors

Northwind Leads — 60.2% convert · $30 per policy

Still paying commissions off a spreadsheet?

Every sale logged. Every commission paid right.

Set up your plans once. Agency Edge works out every paycheck on your schedule, tiers, bonuses and chargebacks included. You approve it before anyone is paid.

  • Base rates, tiers, boosters, bonuses and streaks
  • Chargebacks and carryovers handled for you
  • Weekly, every two weeks or monthly

Coming from another commission app? We rebuild your plans and bring in your past sales with you.

Commission tracking for insurance agencies →

Producer commission calculator →

Payouts: one producer’s September paycheck, drawn as a flow from each product line and bonus into the total paid.
Commission Detail for one producer’s month: every sale under its product line, with its premium, its rate and what it earned, and the bar of commission earned this period.

Paying for leads you can’t track?

Know which lead vendors actually convert.

Upload each vendor’s lead file. Agency Edge matches every lead to the sale it became, so you see what each policy cost, by vendor and by lead profile.

  • Conversion rate by vendor
  • Cost per policy, and when a vendor pays for itself
  • Sales matched to their lead automatically

Example

Two vendors, the same $1,500 a month. One writes a policy for every $30 you spend, the other for every $110.

$30 a policy~50 policies
$110 a policy~14 policies

Same spend. Agency Edge shows you which vendor is which.

Try the free lead ROI calculator →

Leads, July to September: each lead vendor’s leads billed, leads converted, policies written, conversion rate, written premium, lead spend and cost per policy, with the first vendor opened to its lead profiles.

Works with lead files from EverQuote, QuoteWizard, SmartFinancial, MediaAlpha, ZipQuote and more.

Is your newest producer paying for themselves yet?

See what every team member returns.

What each person costs you (salary, commission, bonuses) next to what they write and renew, and the month they break even.

  • The month every new hire breaks even
  • Best months, streaks and milestones

Example

A new producer costs you $4,000 a month. At month six, the business they write brings in $3,200 a month.

Brings in$3,200 / mo
Costs you$4,000 / mo

You walk into the six-month review knowing they’re $800 a month short, not finding out a year later.

New producer breakeven calculator →

Team, Employee ROI for one producer: cost to the agency, revenue to the agency, and the month they broke even on a cost-against-revenue chart.
See it with your own numbers.

$0 today · then $199/month for the whole office · cancel any time

Start my free 30 days →

Don’t find out who’s slipping until the month is over?

Keep every producer on pace.

Set goals for the office or one person, pay for the effort you want more of, and walk into every review with the numbers ready.

Goals they see every day

Each producer sees their goal and where today’s pace lands them, right when they log in.

OctoberOn pace
Auto policies12 of 18

At this pace: 19 by month end

Life policies2 of 5

At this pace: 3 by month end

Incentives that pay for effort

Reward the work behind the sale, run a contest for a month, or pay the whole team when the office hits its goal.

  • Every Google review$25
  • Every 10 Auto policies$100
  • Office writes 200 policies$100 each

Worked out with their commission, ready for you to review.

Reviews, ready in a click

Before a one-on-one, ask Vera. She pulls their goals, product mix, close rate, activities and pay so far.

Prep my one-on-one with Marie

Policies vs goal41 / 45
Close rate32% (office 28%)
Reviews logged9
Pay so far$3,140

Every number for the review, in one answer.

$0 today · then $199/month for the whole office · cancel any time

The rest of the office, in one place.

Set goals for the office or one person: policies, premium or apps.

  • Where the month lands at today’s pace
  • Pay a bonus per review or appointment

Activity tracking and goals →

Goals for the month: each product line’s goal, a bar for where it stands today with its pace marker, and where it lands at this pace.

Still pasting your reports into ChatGPT?

Ask a question. Get the number.

Vera already has your office’s numbers, always up to date. Ask in plain English and see which numbers she read.

  • A weekly brief every Monday morning
  • Email any chat to your team as a PDF
  • Who wrote the most premium last month?
  • Is my top lead vendor paying off?
  • What will payouts be this month?

AI assistant for insurance agencies →

Ask Vera’s home as the owner: a greeting, this week’s brief, Worth a look — things Vera noticed in the office’s numbers — and the box to ask her a question, with one typed in.

Still rebuilding the production report every month?

Your sales, from every angle.

Upload the reports you already get. See every policy by producer, product, source and state, against last month or last year.

  • Slice by product, producer, source or state
  • Compare with last period or last year
  • Lines per household, by producer

Sales and production tracking →

Sales, Trends, for the year to date: the filters across the top, then total sales, total premium, average premium a sale and lines per household, each product line’s sales and premium, and how many sales were written on each day of the week.

Getting the numbers in takes seconds.

Import your leads

Upload a vendor’s lead file. Each lead is matched to the sale it became.

Importing a vendor’s lead file: its columns matched to Agency Edge’s fields, ready to import.

Record a sale

A few clicks in the app, the moment it’s written.

Record a Sale, the whole form filled in for one sale: who wrote it, the customer, the date and the source, and one auto policy with its premium.

Log an activity

Calls, quotes, follow-ups: whatever you track.

Log Activity for one producer: this month’s quotes by product line, and Google Reviews at three of five for the month with a note typed in.

Your team sees only what you allow.

Team members start with the basics. You grant more, page by page, person by person.

Everything

Every sale, every person, every dollar

Every page

Pay, plans, leads, Employee ROI, settings

You decide

Grant any page or tab to anyone

Home as the owner: every page in the menu, the whole office’s month so far, and where it is on pace to finish.
Pay Team in the sample office: the roster, each producer’s sales and pay for the month

No sign-up · no card

Look around a real office before you decide.

A sample agency with a full year of sales, leads and pay. Nothing you do is saved.

Or start my free 30 days

One price for the whole agency.

Every feature. Every team member. No per-seat fees.

$199/ month for the whole office

Plus sales tax where it applies.

First 30 days free. Card at sign-up; we email you 7 days before the first charge. No setup fee, no contract, cancel any time.

Move $199 of lead spend to a vendor that writes policies, and it’s paid for itself.

Start my free 30 days →

Everything included, for every team member

Pay your team

  • Commission plans with tiers, boosters and team bonuses
  • Chargebacks and carryovers handled for you
  • Weekly, every two weeks or monthly

Lead ROI

  • Upload any vendor’s lead file
  • Every lead matched to the sale it became
  • Cost per policy and ROI by vendor and lead profile

Employee ROI

  • What each person costs next to what they write and renew
  • The month each new hire breaks even
  • Compare producers side by side

Ask Vera

  • Ask about sales, pay, leads or goals
  • Answers from your own numbers, always current
  • A weekly brief every Monday

Sales tracking

  • Upload your reports or add sales in the app
  • By producer, product, source and state
  • Split a sale between two producers

Goals and leaderboards

  • Goals for the office or one person, with pace
  • Track calls, quotes, reviews and more
  • National, state and league leaderboards

Your team

  • Permissions, page by page, person by person
  • Calendar, time off and remote days
  • Every office under one login

Setup and support

  • Setup with us, included
  • Support from people who run agencies
  • Your data, downloadable any time

Add-ons: another office +$99/mo · AI+ (more Vera usage) +$50/mo

Before you ask

I track all of this in a spreadsheet. Why switch?

The spreadsheet only knows what you typed into it. Agency Edge matches leads to the sales they became, works out every bonus rule, and shows breakeven and payback without a spreadsheet. Your sales still come from the same reports you get today.

Agency Edge vs spreadsheets →Compare other agency software →

Will my team see each other’s pay?

No. Team members start with Basic access: Home, the office’s sales, Leaderboards, the calendar and their own pay. Pay rates, ROI and other people’s pay stay with you unless you grant them.

Can it pay commission the way we already do?

Yes. Monthly, twice a month or every two weeks. Base rates by product. Tiers, boosters, milestones, streaks and team bonuses. Chargebacks in full or prorated. You review every pay period before anyone is paid.

How do my sales get in?

Upload the sales and lead reports you already receive, or record a sale in the app in a few clicks. Last year’s history can come in too, so your renewals and leaderboards start full.

Is there a free trial?

Yes. Your first 30 days are free. You add a card when you sign up and aren’t charged until day 31. Cancel any time before then in Settings and you pay nothing.

Still have a question?

Or email hello@agencyedge.app

See your agency by the numbers.

30 days free. We set it up with you.

Start my free 30 days →

$0 today · then $199/month for the whole office · cancel any time